Context
This was a SaaS company in the B2B space serving equipment rental companies:
They wanted to get more MQLs and demo calls at an effective cost but struggled to do so.
They needed new demo calls at an effective cost.
They’d been running Capterra and Google ads but they soon realised they hit a spend cap.
They wanted to try more channels like Meta but lacked the expertise.
I came in and reduced the cost per acquisition by upto 4 times allowing them to grow by 3 times in as little as 3 months.
What we did
Took over paid channels especially Meta to drive more qualified sales calls using effective creatives and pinpoint targeting:
Result
Cost per lead at around a third of target:
