Context
- This startup in East London that provided small business owners with affordable offices using incredible upcycled shipping containers were struggling with acquiring enquiries from small business owners.
What was done
Creative strategy ( Meta ads)
- We audited their ad account
- We had to admit that their campaign structure was good✅
- …But.. their creatives left more to be desired for
How their creatives used to look…
Our assessment
- Not terrible, in fact the quality was up there
- But very similar to everyone else
- Nothing stood out
- And the best benefits were left out
(Example of how the creatives looked. These are not the actual old creatives)
What we changed
- We used multiple different types of creative
- Not just image
- But video
- Carousel
- Reels
- etc etc
- We recorded videos of tenants and mashed them up into various permutations and combinations
- We used Data to analyse what made a perfect creative
- We analysed for video the thumbstop rate
- How long people were watching for
- Why they were watching, hypothesis testing
Examples of Creatives
Google ads
- They were only using the name of the business as keywords
- We designed a high converting landing page
- Optimised for the best keywords per unit price
Backend automations
- “There’s no point collecting water in a leaky bucket”
- The company was using an excel spreadsheet that would be emailed back and forth between team members to be updated to monitor enquiries
- This slowed down communications
- This meant the proportion of leads that would show up to a viewing dropped
- There was no clear automated follow up process to keep leads engaged.
What was done
- A fully automated Funnel with backend marketing automations was created to produce an automated follow up system that would automatically nurture and follow up on leads.
- This included
- Reminding people who didn’t show up to the booking to rebook
- Reminding people about booked appointments
- Answering FAQs once they opted in
- Confirming valid phone numbers so sales reps knew who to dial
The end result
17 newly completed contracts with Tenants in the space of just 4 months of working together, refilling this startup back to full capacity.
We have been working with this company over 3 years to continually fill up the units with more tenants and continue to sell properties to businesses.
Backend Metrics Ads manager results
- We were able to slash Cost per lead by a quarter of what it used to be
- Our cost per showed viewing halved
Testimonials
“They really take the time to understand our business” Shraga Z of Containerville
“Our response times to clients are faster, therefore their response rate to us is also quicker, and we are able to rent more units.”