Context
We had an investment company looking to use Paid traffic to get more investors for their various investing ventures in sustainability, property and technology companies.
They had exhausted their small network and were looking to scale with more volume in a more leveraged way
They knew they needed creatives but they needed someone who understood how to make creatives that generate closed deals.
What we did
We injected our new creatives and improved front end metrics (cost per lead) as well as improving cost per deal.
We used these creatives on a mix of channels.
Meta ads
Results:
Google ads
We under attributed here due to sales team data.
Linkedin Ads
- We managed to achieve a significatly lower cost per lead than industry standard where the standard lead can come in at $100-200 we were able to get them down to less than $50
- Averaging about $30-40 CPL
We used data to inform our future decisions
- Any creative that did well, we created subvariations based off of A/B tests.
- We didn’t just track cost per lead but cost per closed deal.
- We always had a bank of new creatives in the background just incase previous performers.
- The chart below shows how we connected the CRM (in this case hubspot but we do this for most CRMs) in order to see which ad creatives are not just generating leads but actual PAID DEALS.
Highest performing video ads that raised the most capital/generated the most deals
(To protect the identity of this client these are screenshots of videos if you want to see the full detailed videos then we can send a sample if you send a message).
Examples of Event ads that sold out events:
Backend automations
Mapped out a suite of automations to nurture potential investors with valuable information about each investment and asset.
The result
- This brand new investment company has raised over $10M in brand new funding without an existing network and without chasing people on forums
- The leads were generated on autopilot and the sales team would show up and close.
- Over time we were able to get a good cost peracqusition and are now in a position to scale
