/* v7sub1: a shorter homepage and substantive service destinations. */
:root{--gold-deep:#B98532;--body:Manrope,sans-serif;--navy:#1B3C53;--deep:#0E2636;--cream:#F6F2E9;--gold:#EAB454;--white:#FFFFFE}
html{scroll-behavior:smooth;scroll-padding-top:28px}body{overflow-x:clip}button.text-link{background:none;padding-inline:0}a,button,summary{touch-action:manipulation}a:focus-visible,button:focus-visible,summary:focus-visible,[tabindex]:focus-visible{outline:3px solid var(--gold-deep);outline-offset:6px}h1,h2,h3{text-wrap:balance}.wrap{max-width:1200px;width:calc(100% - 80px)}.section{padding-block:88px}.header-inner{height:98px}.brand img{width:270px}.header nav{gap:26px}.header nav a[aria-current=page]{color:var(--gold-deep)}.eyebrow,.small-label{font-size:12px;line-height:1.5;letter-spacing:1.5px}.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:48px;margin-bottom:38px}.section-heading h2{margin-top:18px}.section-heading>p{max-width:390px;font-size:16px;line-height:1.75;color:var(--muted)}.section-heading .eyebrow{margin-bottom:0}.dark .section-heading>p{color:#c6d1d7}.button{padding:17px 22px;border-radius:3px;font-size:14px;min-height:56px}.text-link{font-size:14px;line-height:1.5}.button:hover{transform:translateY(-2px)}.text-link:hover{gap:12px;color:var(--gold-deep)}.dark .text-link:hover{color:var(--gold)}.hero{padding-top:48px;padding-bottom:50px}.hero-grid{grid-template-columns:1.3fr 1fr;gap:46px;align-items:center}.hero h1{font-size:clamp(44px,4.1vw,59px);line-height:1.11;letter-spacing:-2.2px;margin-top:20px}.hero h1 mark{color:var(--gold-deep)}.hero .intro{max-width:580px;margin-top:24px;font-size:16px;line-height:1.75}.hero .actions{gap:25px;margin-top:24px}.hero-fit{font-size:13px;color:var(--muted);line-height:1.65;margin-top:19px}.hero-map{height:515px}.hero-map p{font-size:12px}.hero-map .hand-note{font-size:19px}.hero-map figcaption .eyebrow{font-size:11px}.hero-map .small-label{font-size:10px}.hero-map h3{font-size:23px}.hero-map .follow{top:245px}.hero-map .convert{top:368px}.hero-map .map-step p{max-width:210px}.hero-map .platform-marks{gap:10px}.hero-map .hand-note{bottom:22px;right:22px}.hero-map .mobile-step-break{display:none}
.selected-proof{background:var(--cream);border-block:1px solid var(--line);padding-top:62px;padding-bottom:66px}.selected-proof h2{font-size:44px}.proof-track{display:flex;gap:24px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding:2px 2px 14px;margin-inline:-2px}.proof-track::-webkit-scrollbar{display:none}.proof-card{flex:0 0 calc((100% - 48px)/3);min-width:0;scroll-snap-align:start;background:var(--white);border:1px solid var(--line);display:flex;flex-direction:column}.proof-copy{padding:26px 25px 25px;flex:1;min-height:285px}.proof-copy .small-label{color:var(--muted);font-size:11px}.proof-copy h3{font-size:27px;font-weight:300;letter-spacing:-.8px;line-height:1.18;margin:20px 0 16px;min-height:97px}.proof-copy h3 strong{font-weight:700}.proof-copy h3 .result-number{font-size:58px;display:inline;line-height:.8;color:var(--gold-deep)}.proof-copy h3>span{color:var(--gold-deep);font-weight:700}.proof-copy>p:last-child{font-size:15px;line-height:1.7;color:var(--muted)}.film-cover{position:relative;display:block;width:100%;border:0;padding:0;aspect-ratio:16/9;overflow:hidden;background:var(--deep);cursor:pointer}.film-cover>img{width:100%;height:100%;max-width:none;object-fit:cover;transition:filter .25s}.film-cover:hover>img{filter:brightness(.85)}.film-cover .play{position:absolute;left:20px;top:auto;bottom:20px;width:46px;height:46px;background:var(--gold);border:0;color:var(--deep);border-radius:50%;display:grid;place-items:center;transform:none}.film-cover .play svg{width:22px;height:22px}.film-label{position:absolute;left:78px;bottom:29px;padding:0;font-size:12px;color:white;z-index:2}.film-cover:after{content:'';position:absolute;inset:45% 0 0;background:linear-gradient(transparent,#0e2636aa);pointer-events:none}.film-cover .play{z-index:3}.proof-card .film-cover{aspect-ratio:4/3}.roostup-film>img,.evidence-feature .roostup-film>img{position:absolute;width:200%;height:auto;min-height:100%;left:0;top:50%;object-fit:unset;transform:translateY(-55%)}.housebender-film>img{position:absolute;width:200%;height:auto;min-height:100%;right:0;left:auto;top:50%;object-fit:unset;transform:translateY(-55%)}.containerville-film>img{object-position:50% 30%}.proof-person-line{display:flex;flex-direction:column;gap:3px;padding:18px 25px 20px}.proof-person-line strong{font-size:15px}.proof-person-line span{font-size:13px;color:var(--muted)}.proof-controls{display:none;align-items:center;justify-content:flex-end;gap:12px;margin-top:15px}.proof-controls button{width:46px;height:46px;border-radius:50%;border:1px solid var(--navy);background:none;display:grid;place-items:center}.proof-controls button:disabled{opacity:.25;cursor:default}.proof-position{font-size:12px;font-weight:700;margin-right:auto;letter-spacing:1.2px}
.choose{background:var(--white)}.service-choices{display:grid;grid-template-columns:1fr 1fr;gap:24px}.service-choice{display:flex;flex-direction:column;padding:31px 33px 0;border:1px solid var(--line);background:var(--cream);transition:transform .2s,border-color .2s}.service-choice:hover{border-color:var(--gold-deep);transform:translateY(-4px)}.choice-top{display:flex;align-items:center;justify-content:space-between;gap:20px}.choice-number{font-family:var(--serif);font-size:32px;font-weight:300;color:var(--gold-deep)}.service-choice h3{font-size:36px;letter-spacing:-1.2px;margin:20px 0 17px}.service-choice>p{max-width:410px;font-size:16px;color:var(--muted)}.choice-diagram{display:flex;align-items:center;gap:9px;justify-content:space-between;margin-block:33px 35px}.choice-diagram>span{background:var(--white);border:1px solid var(--line);padding:14px 10px;font-size:12px;text-align:center;flex:1}.choice-diagram>i{font-style:normal;font-size:20px;color:var(--gold-deep)}.choice-diagram .gold-node{background:var(--gold);color:var(--deep);border-color:var(--gold)}.choice-bottom{margin-top:auto;border-top:1px solid var(--line);padding-block:22px 26px;display:flex;flex-direction:column;gap:18px}.choice-bottom>span{font-size:12px;color:var(--muted)}.choice-bottom strong{font-size:16px;display:flex;justify-content:space-between;gap:20px;align-items:center}.crm-choice{background:var(--deep);color:var(--white)}.crm-choice>p,.crm-choice .choice-bottom>span{color:#bdcbd4}.crm-choice .choice-number{color:var(--gold)}.crm-choice .choice-diagram>span{background:#234357;color:var(--white);border-color:#5b7181}.crm-choice .choice-diagram .gold-node{background:var(--gold);color:var(--deep);border-color:var(--gold)}.crm-choice .choice-bottom{border-color:#627582}.unsure{display:flex;justify-content:space-between;align-items:center;gap:30px;margin-top:30px}.unsure p{font-size:14px;color:var(--muted)}.unsure strong{color:var(--navy)}.unsure .text-link{white-space:nowrap}
.working-room{padding-block:84px 64px}.working-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:70px;align-items:center;padding-top:20px}.working-copy .small-label{color:var(--gold)}.working-copy h3{font-size:32px;margin-top:17px;letter-spacing:-.7px}.working-copy>p{font-size:16px;color:#c6d1d7;margin-top:19px}.working-copy .text-link{color:var(--white);border-color:var(--gold);margin-top:18px}.process-preview{position:relative;background:var(--white);padding:12px;transform:rotate(1.2deg);border:1px solid #ffffff60;box-shadow:0 20px 45px #0002}.process-preview img{width:100%;height:auto;aspect-ratio:16/10;object-fit:cover}.process-preview .play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);background:var(--gold);width:68px;height:68px;border-radius:50%;display:grid;place-items:center;color:var(--deep)}.process-stamp{position:absolute;bottom:26px;left:27px;color:var(--deep);background:var(--gold);padding:7px 12px;font-size:12px;font-weight:700}.method{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;border-top:1px solid var(--line);margin-top:50px;padding-top:34px}.method article{display:flex;gap:17px}.method-number{font-size:13px;color:var(--gold-deep);font-weight:700;line-height:2}.method h3{font-size:25px;font-weight:700}.method p{font-size:14px;color:var(--muted);line-height:1.7;margin-top:10px}.dark .method{border-color:#ffffff35}.dark .method-number{color:var(--gold)}.dark .method p{color:#bdcbd4}
.founder{display:grid;grid-template-columns:.72fr 1fr;align-items:center;gap:80px;padding-block:100px}.founder-portrait{position:relative}.founder-portrait>img{width:100%;height:480px;object-fit:cover;object-position:50% 35%;border-radius:2px 40px 2px 2px}.founder-portrait>span{position:absolute;bottom:22px;left:22px;right:22px;background:var(--white);padding:16px 20px;font-size:17px;font-weight:700}.founder-portrait small{display:block;font-size:12px;font-weight:400;color:var(--muted);margin-top:3px}.founder-copy h2{margin-top:18px}.founder-principle{font-family:var(--serif);font-size:25px;line-height:1.4;letter-spacing:-.4px;margin-top:25px}.founder-copy>p:not(.eyebrow):not(.founder-principle){font-size:16px;color:var(--muted);margin-top:20px}.fit-short{border-top:1px solid var(--line);margin-top:27px;padding-top:24px}.fit-short .small-label{font-size:11px}.fit-short ul{padding:0;margin:15px 0 0;list-style:none}.fit-short li{display:flex;gap:11px;font-size:14px;align-items:flex-start;margin-top:10px}.fit-short li svg{width:18px;height:22px;color:var(--gold-deep)}.closing-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:100px;align-items:center}.contact h2{font-size:clamp(36px,3.6vw,52px);margin-top:20px}.contact .closing-grid>div>p:not(.eyebrow):not(.small-label){max-width:520px;font-size:16px;margin-top:22px;color:#c6d1d7}.contact .button{margin-top:26px}.contact .closing-grid .reassurance{font-size:13px!important;margin-top:14px!important}.closing-faq .small-label{color:var(--gold);margin-bottom:20px}details{border-bottom:1px solid var(--line)}summary{list-style:none;display:flex;justify-content:space-between;gap:20px;align-items:center;cursor:pointer;padding:22px 0;font-size:16px;font-weight:700;line-height:1.5}summary::-webkit-details-marker{display:none}summary>span{font-weight:300;font-size:24px;line-height:1;transition:transform .15s}details[open]>summary>span{transform:rotate(45deg)}details>p{font-size:16px;line-height:1.75;color:var(--muted);padding-bottom:22px;max-width:650px}.closing-faq details{border-color:#ffffff35}.closing-faq details>p{color:#c6d1d7}.closing-faq summary{color:var(--white)}.footer{padding-top:40px;padding-bottom:25px}.footer-top{align-items:flex-start;display:flex;justify-content:space-between;gap:40px}.footer-top>p{font-size:15px;line-height:1.6}.footer-top>a>img{width:240px;height:auto}.footer-links{display:flex;flex-direction:column;gap:10px;font-size:13px}.footer-links a:hover{text-decoration:underline}.footer-bottom{display:flex;align-items:center;justify-content:space-between;margin-top:35px;padding-top:22px;border-top:1px solid #ffffff30;font-size:12px;color:#c6d1d7}.footer-bottom p{font-size:12px}.film-dialog{width:min(940px,calc(100% - 36px));padding:20px;border:1px solid var(--line);background:var(--white);color:var(--navy);max-height:90vh}.film-dialog::backdrop{background:#081923de}.dialog-top{display:flex;justify-content:space-between;align-items:center;gap:20px;margin-bottom:18px}.dialog-top h2{font-size:22px;letter-spacing:-.4px}.close-film{display:grid;place-items:center;background:var(--cream);width:44px;height:44px;flex-shrink:0}.film-frame{aspect-ratio:16/9;background:var(--deep)}.film-frame iframe,.film-frame video{width:100%;height:100%;border:0;display:block}.film-dialog>p{font-size:13px;margin-top:14px}.film-fallback{text-decoration:underline;text-underline-offset:4px}body:has(dialog[open]){overflow:hidden}
.service-hero{padding-block:45px 64px;background:var(--cream)}.service-hero-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:64px;align-items:center}.back-link{display:inline-flex;align-items:center;gap:10px;font-size:12px;color:var(--muted);margin-bottom:27px}.back-link svg{width:15px;height:15px}.service-hero .eyebrow{font-size:11px}.service-hero h1{font-size:clamp(45px,4.5vw,65px);font-weight:700;letter-spacing:-2.5px;line-height:1.06;margin-top:22px}.service-hero h1 mark{color:var(--gold-deep);background:none}.service-hero .intro{font-size:16px;line-height:1.8;margin-top:25px;max-width:555px}.service-hero .actions{gap:24px;margin-top:28px}.service-hero .hero-fit{font-size:12px}.pipeline{background:var(--deep);color:var(--white);border-radius:2px 38px 2px 2px;transform:rotate(1deg);padding:26px 28px 22px}.pipeline figcaption{display:flex;justify-content:space-between;align-items:center;gap:18px;border-bottom:1px solid #ffffff35;padding-bottom:22px}.pipeline figcaption .small-label{font-size:10px;letter-spacing:1.1px}.pipeline figcaption>span:last-child{font-size:11px;color:var(--gold);white-space:nowrap}.pipeline ol{list-style:none;padding:0;margin:16px 0}.pipeline li{position:relative;display:flex;align-items:center;gap:17px;padding:24px 0}.pipeline li:not(:last-child):after{content:'';position:absolute;top:72px;bottom:-8px;left:19px;width:1px;background:var(--gold)}.pipeline-number{display:grid;place-items:center;border:1px solid var(--gold);color:var(--gold);width:40px;height:40px;flex-shrink:0;border-radius:50%;font-size:12px}.pipeline h3{font-size:21px;font-weight:700;letter-spacing:-.4px}.pipeline li p{font-size:12px;color:#bdcbd4;margin-top:5px;max-width:220px}.pipeline-status{margin-left:auto;font-size:10px;padding:5px 7px;background:#ffffff12;border:1px solid #ffffff25;color:#c6d1d7;white-space:nowrap}.pipeline li:last-child .pipeline-number,.pipeline li:last-child .pipeline-status{background:var(--gold);color:var(--deep);border-color:var(--gold)}.pipeline-note{font-family:var(--serif);font-size:17px;color:var(--gold);border-top:1px solid #ffffff35;padding-top:16px;text-align:right}.crm-evidence .section-heading>p{max-width:420px}.evidence-feature{display:grid;grid-template-columns:1.1fr 1fr;background:var(--cream);border:1px solid var(--line);align-items:stretch}.evidence-feature .film-cover{height:100%;min-height:380px;aspect-ratio:auto}.evidence-copy{padding:40px 45px}.evidence-copy .small-label{font-size:11px}.evidence-copy h3{font-size:34px;letter-spacing:-1px;margin-top:20px}.evidence-copy>p:not(.small-label){margin-top:20px;font-size:16px;color:var(--muted)}.evidence-copy>.text-link{margin-top:20px}.evidence-also{margin-top:26px;padding-top:19px;border-top:1px solid var(--line);font-size:12px;display:flex;flex-direction:column;gap:7px}.evidence-also>span{color:var(--muted)}.evidence-also>a{font-weight:700;text-decoration:underline;text-underline-offset:4px}.crm-problems{background:var(--cream)}.problem-rows{border-top:1px solid var(--line)}.problem-rows article{display:grid;grid-template-columns:45px 1fr 1fr;gap:35px;padding:30px 0;border-bottom:1px solid var(--line);align-items:start}.problem-rows article>span{font-size:12px;color:var(--gold-deep);padding-top:5px;font-weight:700}.problem-rows h3{font-size:25px;letter-spacing:-.65px;line-height:1.25}.problem-rows article>div>strong{font-size:15px}.problem-rows p{font-size:16px;color:var(--muted);line-height:1.75;margin-top:9px}.journey-comparison h2{margin-top:20px}.comparison-grid{display:grid;grid-template-columns:1fr 1fr;gap:50px;margin-top:40px}.comparison{padding:27px 30px;border:1px solid #ffffff35}.comparison .small-label{font-size:12px}.comparison ol{list-style:none;padding:0;margin:30px 0 0}.comparison li{position:relative;padding-left:30px;padding-bottom:26px}.comparison li:last-child{padding-bottom:0}.comparison li:before{content:'';position:absolute;left:0;top:5px;width:11px;height:11px;border:1px solid #a9b8c2;border-radius:50%;background:var(--deep);z-index:1}.comparison li:not(:last-child):after{content:'';position:absolute;left:5px;top:14px;height:calc(100% - 4px);border-left:1px dashed #708897}.comparison li strong{font-size:17px;display:block}.comparison li span{display:block;font-size:14px;color:#bdcbd4;margin-top:7px}.working-route{border-color:var(--gold);background:#ffffff05}.working-route .small-label{color:var(--gold)}.working-route li:before{border-color:var(--gold);background:var(--gold)}.working-route li:not(:last-child):after{border-left:2px solid var(--gold)}.broken-route li:last-child strong{color:#a9b8c2}.journey-boundary{font-size:16px;line-height:1.7;margin-top:32px;color:#bdcbd4}.journey-boundary strong{color:var(--white)}.service-method .method{margin-top:0;padding-top:30px}.method-founder{display:flex;gap:18px;align-items:center;padding-top:35px;margin-top:35px;border-top:1px solid var(--line)}.method-founder>img{width:65px;height:65px;border-radius:50%;object-fit:cover}.method-founder>p{font-size:14px;line-height:1.7;flex:1}.method-founder>p>span{display:block;color:var(--muted);font-size:13px}.method-founder .text-link{font-size:13px}.service-faq{background:var(--cream)}.faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:80px}.faq-grid h2{margin-top:20px}.faq-grid>div:last-child{border-top:1px solid var(--line)}
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