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:root{--navy:#1B3C53;--deep:#0E2636;--gold:#EAB454;--deep-gold:#BC8F40;--white:#FFFFFE;--cream:#F6F2E9;--muted:#536771;--line:rgba(27,60,83,.18);--soft-line:rgba(255,255,254,.2);--serif:Kessel,sans-serif;--body:Manrope,sans-serif}
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@media(min-width:1600px){.hero{padding-top:80px;padding-bottom:40px}.hero h1{font-size:64px}.hero-map{height:485px}}
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@media(max-width:360px){.hero h1{font-size:35px;letter-spacing:-1.5px}.brand img{width:220px}.hero .eyebrow{font-size:8px;letter-spacing:.8px}.follow{left:75px}.map-step p{max-width:150px}.map-step h3{font-size:20px}.hand-note{font-size:14px;right:10px;max-width:83px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
.section{padding-block:100px}.section-lead>h2,.section-heading h2,.fit-title h2,.contact h2{margin-top:18px}.section-lead>p:not(.eyebrow){margin-top:24px;color:var(--muted);font-size:17px}.section-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:70px;margin-bottom:52px}.section-heading>p,.section-heading>div:last-child:not(:first-child){max-width:340px;font-size:17px;color:var(--muted)}.section-heading>div:last-child .text-link{margin-top:20px}.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:90px}.dark{background:var(--deep);color:var(--white)}.dark .eyebrow{color:var(--gold)}.dark .section-heading>p{color:var(--cream)}.dark .text-link{border-color:var(--gold);color:var(--gold)}.problem{background:var(--cream);margin-top:20px}.problem .section-lead{padding-top:36px}.pencil-cue{font-family:var(--serif);font-size:23px;transform:rotate(-5deg);margin-top:32px}.pencil-cue span{font-size:50px;color:var(--deep-gold);vertical-align:middle;margin-left:20px}.choice-hint{font-size:13px;margin-bottom:18px;color:var(--muted)}details summary{list-style:none;cursor:pointer}details summary::-webkit-details-marker{display:none}.problem-option{border-top:1px solid var(--line);transition:background .2s}.problem-option:last-child{border-bottom:1px solid var(--line)}.problem-option summary{display:flex;align-items:center;gap:20px;font-weight:700;font-size:18px;padding:25px 18px}.problem-option summary>.icon{width:28px;height:28px}.disclosure{margin-left:auto;border:1px solid currentColor;border-radius:50%;width:32px;height:32px;display:flex;align-items:center;justify-content:center;flex-shrink:0}.disclosure>.icon{width:18px;height:18px;transition:transform .2s}details[open] .disclosure>.icon{transform:rotate(45deg)}.problem-option[open]{background:var(--white);border-top:3px solid var(--navy)}.problem-option[open] 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p{color:var(--muted);max-width:470px;font-size:16px}.service-content ul{padding:0;list-style:none;margin-top:20px;font-size:14px}.service-content li:before{content:'+';color:var(--deep-gold);font-weight:700;margin-right:10px}.mini-flow{display:flex;align-items:center;gap:12px;text-align:center;padding:38px 16px;background:var(--cream);border-radius:50% 15% 30% 18%;font-size:14px;font-weight:700}.mini-flow>span{flex:1}.mini-flow>.icon{color:var(--deep-gold);width:23px}.service[open] .service-icon{background:var(--gold)}.mix-note{font-size:14px;margin-top:26px;text-align:center;color:var(--muted)}.mix-note strong{color:var(--navy)}.journeys{background:var(--cream)}.journey-lane{padding:28px 32px 33px;margin-top:22px}.lane-heading{display:flex;align-items:center;justify-content:space-between;gap:20px}.lane-heading>span{font-size:16px;font-weight:800;display:flex;gap:10px;align-items:center}.lane-heading>p{font-size:14px}.journey-lane 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100px)/3);scroll-snap-align:start;min-width:0}.film-cover{display:block;position:relative;background:var(--deep);padding:0;width:100%;overflow:hidden;isolation:isolate}.film-cover:after{content:'';position:absolute;inset:45% 0 0;background:linear-gradient(transparent,rgba(14,38,54,.68));z-index:0;pointer-events:none}.film-cover>img{width:100%;height:100%;object-fit:cover;transition:transform .35s}.story-card .film-cover{height:268px;border-radius:3px 30px 3px 3px}.film-cover:hover>img{transform:scale(1.025)}.play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:56px;height:56px;border:1px solid var(--white);background:rgba(14,38,54,.28);border-radius:50%;color:var(--white);display:flex;align-items:center;justify-content:center;z-index:2}.play 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/* Final composition and legibility refinements. */
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@media(max-width:1050px){.hero-map figcaption .eyebrow{font-size:10px}.feature h2{font-size:40px}.question-branches>span{font-size:12px}.metrics span{font-size:12px}}
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@media(max-width:360px){.hero h1{font-size:35px}.hero .eyebrow{font-size:9px;letter-spacing:.4px}.follow{left:77px}.follow:before{left:-32px;width:32px}.hero-map figcaption .eyebrow{font-size:10px}.hand-note{max-width:75px;font-size:13px}.map-step h3{font-size:20px}.metrics span{font-size:10px}.feature h2{font-size:37px}.question-branches>span{font-size:10px}.question-conclusion{font-size:11px}}
html{scroll-behavior:auto}
/* Client-focused crops keep subtitles below the cover frame. */
.story-card:nth-child(1) .film-cover>img{width:200%;max-width:none;height:120%;object-fit:cover;object-position:left top}
.story-card:nth-child(2) .film-cover>img,.story-card:nth-child(5) .film-cover>img{width:200%;max-width:none;height:120%;object-fit:cover;object-position:right top;transform:translateX(-50%)}
@media(max-width:760px){.hero h1{font-size:clamp(30px,9.75vw,41px)}.hero h1 .desktop-break{display:none}}
.linkedin-mark{display:inline-block;width:26px;height:26px;overflow:hidden;flex-shrink:0}.platform-marks .linkedin-mark img{width:168px;height:78px;max-width:none;object-fit:contain;object-position:top left}
.metrics strong{font-weight:700;font-size:68px}
.journey-lane li:not(:last-child):before{content:'';width:7px;height:7px;top:21px;right:-17px;border-top:1.5px solid var(--gold);border-right:1.5px solid var(--gold);transform:rotate(45deg)}.broken li:not(:last-child):before{border-color:var(--muted)}
@media(min-width:761px) and (max-width:960px){.hero-grid{grid-template-columns:1fr;gap:42px}.hero-copy{max-width:700px}.hero h1{font-size:56px;letter-spacing:-2px}.hero .eyebrow{font-size:12px}.hero .intro{font-size:17px;max-width:625px}.hero .actions{gap:25px}.hero-map{width:510px;max-width:100%;margin-inline:auto;height:487px}.hero-map figcaption .eyebrow{font-size:11px}.follow{left:159px}.hero-map .hand-note{max-width:130px;right:25px;font-size:19px}.early-proof{display:grid;grid-template-columns:1fr;gap:24px}.tool-note{max-width:none}.tool-names{font-size:13px}.hero-map .map-page{display:inline}}
@media(max-width:760px){.metrics strong{font-size:57px}.journey-lane li:not(:last-child):before{top:auto;bottom:5px;left:18px;right:auto;transform:rotate(135deg)}}
@media(max-width:360px){.metrics strong{font-size:49px}}
.mobile-step-break{display:none}.follow{top:250px}.follow h3{white-space:nowrap}
@media(max-width:760px){.hero-map{height:570px}.follow{top:251px}.convert{top:425px}.mobile-step-break{display:block}.follow h3{white-space:normal}.hero-map:before{bottom:68px}.hand-note{bottom:24px}}
@media(max-width:760px){.hero-map .hand-note{display:none}.follow p{max-width:165px}}
@media(max-width:360px){.follow p{max-width:125px}}
